06 Jul 10 The Rise Of The Toning Shoes Category

Want to shape up, tone up and lose weight? Let us introduce you to the new trend in athletic footwear — the “toning shoe”. A new revolution in footwear design, toning shoes replicate a gentle, heel-to-toe motion, promote natural balance, and stretch and firm leg muscles within the context of a walking workout.

The rise of these shoes over the last couple years has been very fast. It now has become a major growth story for many footwear manufacturers and predicted to grow even more over the next couple of years.

The most devoted buyers are busy moms and working women who spend the majority of time on their feet. Without much extra time to go to a traditional gym, these women choose to get their workout in their shoes!

Skechers leads the pack with their Shape-ups walking, cross-training and running shoes. Pro Football Hall-of-Famer Joe Montana has gotten on the bandwagon as their official spokesperson, citing the benefits of Shape-ups in relieving his own knee and back pain as well as enabling him to jog for the first time in fifteen years. Skechers claim to tone, fight cellulite, improve posture and circulation and reduce joint stress.

MBT, or Masai Barefoot Technology, is another brand that has remained very popular. They were actually the first to develop this shoe concept. Nicknamed the anti shoe, they claim that their footwear helps tone muscles, improve circulation, alleviate back pain, and improve posture. The shoe brand has been around since 2002, but has recently become even more popular since being highlighted in a movie called “The Joneses” starring Demi Moore.

Enter Reebok to the toning shoe game with their own Easy Tone brand of sleeker, more fashionable versions of toning shoes. And FitFlops hit the scene hard with their incredible line of toning sandals and clogs.

Don’t have the time to go to a gym for a workout? Then you might want to consider the toning shoes mentioned above. They are so many different varieties to choose from that it should be a simple task to find a style that fits your needs. Prices range from $50 to $250 and are available in several stores or online.

For skechers shapeups and other shape up shoes, check out the Internet for some really great buys. You’ll find a great array of styles and designer names and you even get them a lot cheaper online.

Tags: dieting, exercise, exercise shoes, Fashion, fitness, fitness shoes, gym, health, Product Reviews, shoes, tone legs, toning shoes, training shoes, weight loss